The Christmas Challenge is the UK’s biggest match-funded campaign. The platform offers up to £25,000 of match funding per charity. There are millions of pounds of match funding available for a wide range of charities and causes. The deadline for applications is 5 pm Friday 7th July 2023.
For those who register, from Tuesday 28th November to midday Tuesday 5th December, the challenge offers supporters of participating charities the opportunity to double their donations — and, in doing so, make an extraordinary difference to the world’s biggest challenges.
How does the campaign work?
Stage 0: The Raise
Big Give starts to secure match-funding commitments from champions.
Stage 1: Initial application
Big Give markets the opportunity to charities. The application involves completing the information for the project charities are seeking to raise funds for.
Stage 2: Pledge collection
Charities that complete the application are automatically enrolled on to the next stage, which involves securing Pledgers for the campaign. Their pledges make up part of the match funding pot. Charities must secure a minimum of £1k in pledges to be eligible for Champion funding.
Stage 3: Vetting and notification
Big Give completes due diligence checks on all applications and passes them on to interested Champions who will have the opportunity to assign additional funding to the campaign. The amount of pledges secured in stage 2 determines the amount of Champion funds charities’ are eligible to receive. The combined amount of pledges and Champion funds make up the charities’ match funding pot.
Stage 4: Marketing
Big Give provides a free suite of resources to help support charities to maximise the opportunity and market the campaign.
Stage 5: Campaign
All donations to participating charities are doubled. Pledger funds are used to match online donations first. When these are exhausted, the Champion funds are used to match online donations.
Stage 6: Post-Campaign
Learning and impact assessments are sent out, along with Champion reports and charity reporting requirements.